The Economic Development team wanted a versatile collateral package that would promote their Innovation Park project, as well as help with their physician recruitment efforts.

The collateral included:

• a booklet aimed at investors

• a booklet focusing on the lifestyle of the area

• two inserts with tax information and more

• clean energy industry sheet

• Innovation Park sheet

• Postcard for the new Innovation Park

Splitting the content into many pieces allows the team to customize information packages according to the events they attend.