Lead Magnets
Entice your prospects with a lead magnet that’s both valuable and looks sharp.
A light-on-value download or an amateurishly designed PDF can send people running for the hills. Or at least lower their impression of your company, making them less likely to buy from you.
A good lead magnet will bring awareness to a problem your target audience may be dealing with or maybe didn’t realize was an issue until they stumbled across your content. Let prospects know how your company can make their lives better and provide useful resources that establish trust in your solution.
Infographics:
These visually engaging resources can help communicate complex processes or tell a story in a way that’s easy to understand. So it’s no surprise that infographics are one of the most shared types of content on social media.
Ebooks & Guides:
Offering an ebook packed with content your audience will find helpful is a great way to build authority and educate prospects on your services/products. Having it professionally designed will help position you as a reliable, trusted source because like it or not, we do tend to judge books by their covers.
Cheat Sheets & Checklists:
Give your audience something they’ll want to save for future reference. These pieces should be clear, concise, and actionable — give them steps to take or pack them with tips to make their work life easier.
Whitepapers:
These authoritative reports dive deeply into a big issue relevant to your audience. Unfortunately, traditional whitepapers have a reputation for being too long and overly technical, so let’s make yours reader-friendly. With stellar content in a layout designed to help the audience grasp the concepts quickly (think infographics and diagrams), your whitepaper will be a hit!
From text doc to ready-to-publish content in just a day (or two).
Discover the power of VIP Design Days.
More Than Just a Graphic Designer
As a creative sidekick, I provide direction, advice, and a critical eye to your original text so you can feel confident your content will resonate with your target audience.
Have you ever…
- Felt unsure about what type of lead magnet to create?
- Had trouble distilling your written content into something more concise?
- Struggled to envision what the final piece will look like?
Breathe easy!
You don’t need to have all the answers before connecting with me.
A polished text doc and a detailed sketch of what you want are not required (or even encouraged). I’m here to help you work through the chaos before it’s ready to be designed (as well as design it, of course.)
I’ll help you to:
- decide what format is best suited to your goals and audience
- edit your content, so it’s focused and effective
- design a resource that makes an impact
How I’ll Approach Your Project
Read
I go through the entirety of the content you provide so the ideas can start to percolate in the background.
Scribble
Armed with an astonishing selection of coloured pens, I channel my inner grade-school teacher and mark up the content.
Review
If I’ve made a colourful mess of the document, we can hop on a call to review proposed changes and clear up any questions about the content.
Design
Once the content has passed the initial review, I’ll get rolling with the style and layout. There will likely be another round or two of revisions to get things just right, but by addressing any structural or content issues upfront, the design will be built on a much stronger foundation.
What I scan for when reviewing content:
- Anything that sounds confusing. (If I don’t understand it, your audience may not either.)
- Note sections that would be better served in a different format (e.g. turning a paragraph into list or infographic).
- Highlight bits that would make good callouts or visuals.
- Grammatical errors or typos. (While not an ‘official’ proofreader, I tend to catch quite a bit!)
- Inconsistencies with naming conventions, numbering, etc.
- Establish sections if the hierarchy is poor or non-existent. (This makes for easier reading and scanning.)
- Check the flow of the content and make suggestions if something seems wordy or incomplete.