Guide, eBook, report, white paper, cheat sheet … these are just some of the many types of downloadable content your organization may be sharing online. But how do you decide what size will best suit your resource?
We all know that graphics can add value to your documents. Why tell when you can show? But it’s not as simple as slapping in a graphic to fill space. To make visuals impactful, graphics should be thoughtfully considered and carefully placed.
While you’re still in the report writing and compiling stage, give some thought to the best way to present the information. Do you print hard copies, make it only available online, or both? Would a companion piece be beneficial to your audience (and your budget)?
You know the cliché about too many cooks in the kitchen…it often rings true when a committee is involved in the full design process. But when it comes to special projects in the non-profit world, it’s a hard scenario to avoid.
While it’s valuable to gather feedback from a variety of viewpoints, it’s important to filter through it quickly and not get hung up on the wrong things. Don’t let your project stall out because the committee can’t agree if the cover page should be cherry red or brick red.
Arriving at the best creative outcome involves input from both sides; the client and the designer. The designer may be an expert in their field but you’re an expert in your business. When the right balance is achieved, you’ve set the stage for great things to happen.
I’ll cut to the chase here. I’m not going to talk about review methods to help you spot errors in your document. This is about the other side of proofreading – what to do once you find mistakes and how to clearly communicate the changes to the document’s creator.
When it comes to working with others, especially those not in an office adjacent yours, using Adobe Acrobat is a smart way to proof and edit projects collaboratively. Whether you have the free version (Acrobat Reader) or the paid Acrobat Pro, you’ll have access to all the tools needed to add your two cents to a project.
With limited attention spans and always feeling short on time, most of us don’t take the time to fully read a document or report. There are exceptions to the rule of course – those times when we can’t afford to skim the details (think an insurance policy or studying for a test).
But in most cases, we tend to scan for the highlights and the content that’s relevant to us rather than read something cover to cover. It’s not just lengthy documents we scan; I doubt you’ll read this short post word for word. I’m not upset – I get it.
So what can be done?
A committee has been assembled, the scope has been outlined, you’ve hired a consultant and the research is underway. Everything feels under control but before you get too comfortable, make sure you have a solid plan for the end of the process – the part that involves producing a physical report that you’ll be proud to present.
Your current designer is missing deadlines and won’t return your calls. The designer you love is moving to Costa Rica to open a yoga retreat. Or maybe you’ve been flexing your creative muscle in Microsoft Office for years but know it’s time to call in someone with more experience to step things up. Whatever the reason, there’s no question that the hunt for a new design partner can be a daunting task.