Content Design
We all know that “content is king” but how do you make that killer content stand out from the competition and captive your audience?
Text-heavy, jargon-filled documents aren’t a picnic to read and many people may take one look… and move on. This is where design can have a real impact.
The benefits of a strategically-designed piece go beyond aesthetics; it can invite people in and guide them through your content. Well-organized text and descriptively illustrated information makes it easier for the audience to understand your products and services. It will build trust in your brand… and help turn your prospects into customers.
- Project Types
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- PDF ebooks
- Guides
- Case Studies
- Cheat Sheets
- Whitepapers
- Infographics
- Reports
From text doc to ready-to-publish content in just a day (or two).
Discover the power of VIP Design Days.
Well-Designed
Content matters
Did You Know?
93% of B2B companies say content marketing generates more leads than traditional strategies.1
81% of people only skim content they read online.2 The average user reads 20-28% of the words. Well-designed content can help get your key points across.
47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.3
Visuals with colour increase people’s willingness to read a piece of content by 80%.4
Are you working on a project that could use some content designer love?
Lead Magnets Reports Sales Collateral
SOURCES: (1) Marketo blog, “Data Talks! 2 Proven Lead Generation Tactics to Jump on Now.” (2) Nielsen Norman Group, “How Little Do Users Read?” (3) Demand Gen Report, 2016. (4) Saurage Marketing Research, “Visualizing with Video and Infographics.”