Just like the yogurt container that stores your leftovers, webinars can also be repurposed to give that content a longer lifespan.

Great webinars don’t need to be banished to replay-land after they air. You can get more mileage from the content by presenting it in a different format. Changing up the delivery method could:

• attract viewers that may not have watched the original webinar;
• provide the information in a format that is more attractive to a customer (as we all learn in different ways);
• provide a nice takeaway piece for those that did attend the webinar.

Here are six ways to repurpose your webinar content:

1. Blog Posts

Capture the essence of the webinar in a written post. Or even better—break it down into a series of shorter posts and you’ll have blog content for weeks! (Tip: You may want to consider using transcription software to capture the words from the video so it’s quicker to edit and organize posts.)

2. Long-Form Content

Create a whitepaper or ebook based on the topic, breaking it down into smaller chapters.

3. Q&A-style Sheet

Did you have a fantastic presenter? Rewrite some of the content in a question and answer format for a quick, interview-style recap of the webinar highlights. Or if there were multiple presenters, consider a FAQ-style and write questions to frame the key takeaways.

4. Reference Resource

Depending on the topic and style of the webinar, a shorter piece that captures the really good bits – the ones people scramble to write down during the presentation – is hot content. Formats to consider are checklists, resource lists, tip sheets, or a short how-to guide.

5. Infographic

Did the webinar tell a compelling story, illustrate a process, or was chock full of interesting tidbits? Consider an infographic as a way to pull all of those elements together in a visually entertaining way.

6. Social Media Graphics

Were there any great quotes or stats stated during the webinar? Turn them into social-sized graphics to share, driving customers to the webinar or other relevant content, so they can learn more.

If you need help figuring out how best to repurpose your webinar content, let’s chat.